October 14, 2021 @ 9:53 AM EDT
Megan Thee Stallion’s get saucy with Popeyes.
On Thursday (Oct. 14), Megan Thee Stallion announced her partnership with with the Louisiana chicken food chain as the new franchise owner and her own limited time signature sauce, Hottie Sauce.
“Yesss Hotties it’s true 😛 Thee mf HOTTIE SAUCE IS DROPPING AT @Popeyes OCT 19TH”, she revealed on social media. “So pull up and get you some🔥🔥🔥 Not only that buttt ya girl is now a franchise owner and will be opening my very own Popeyes locations!”.
AdWeek reports beginning on October 19, the Hottie Sauce, made with honey, cider vinegar, and Aleppo pepper will be available as a dipping sauce for customers. The flavor is described as a sweet, bold, and spicy, inspired by the Houston rapper.
To sweeten the new deal, Popeyes and Megan are releasing a total of three limited edition merchandise lines designed by herself. The first collection, Thee Heat— will include bikinis, long sleeve shirts, hats, tumblers and Popeyes chicken tenders plush dog toys for Popeyes Rewards Members who enroll by October. 18. The two additional collections releases will occur sometime in November. Megan and Popeyes will also make a six-figure donation to Houston Random Acts of Kindness, a nonprofit dedicated to the betterment of the Houston community.
“I’m appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes Restaurants,” said Megan Thee Stallion in a statement. “Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I’ve always been a fan of the Popeyes brand and I’m thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up.”
“Popeyes one-of-a-kind partnership with Megan Thee Stallion goes well beyond the average marketing collaboration. We are unifying two pop culture icons and Megan’s innovative, creative and entrepreneurial vision is at the core of everything we’re doing,” says Sami Siddiqui, President of Popeyes Americas, in a statement. “And, more than that, we are thrilled to welcome Megan to the Popeyes franchisee family and look forward to working closely with her over many years as she begins her journey as a restaurateur.”
Megan Thee Stallion’s the latest rapper who has partnered with a fast-food chain. McDonald’s recently tapped Saweetie and Travis Scott for their Famous Meals. Taco Bell was recently named Lil Nas X as “Chief Impact Officer”, while Burger King commissioned Nelly to promote their Keep It Real Meals.